Top Digital Marketing Tools That Small Businesses Need in 2023

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Running a small business demands a significant amount of hard work, dedication, and perseverance to ensure its success. The number of small businesses in the United States was recorded at 31.7 million in 2020, however, according to the U.S. Bureau of Labor Statistics, only 82% of these businesses survive the first year, while just 50% make it to the five-year mark, and only 35% are able to sustain their operations for ten years or more.

As a small business owner, it is vital to increase your chances of success by enhancing your marketing strategies with digital marketing tools. Selecting the most suitable marketing tools for a small business can be a daunting task. However, after extensive research, we have simplified the process for you. 

In this article, we will explore the top marketing software options that can assist you in planning, managing, and monitoring your marketing campaigns and strategies.

1. Google Analytics

Google Analytics is an essential analytics service that empowers businesses of all sizes to track website performance, measure marketing campaign success, and gather valuable data on user engagement. This powerful tool is available to anyone with a Google account and is particularly advantageous for small businesses seeking to maximize their online presence.

By leveraging Google Analytics, small businesses can obtain valuable insights into their website traffic, including where their visitors are coming from, how long they stay on the site, which pages they view, and which pages generate the most engagement. This data can then be used to optimize the website for better user experience and improve conversion rates.

Moreover, Google Analytics allows small businesses to measure the effectiveness of their marketing campaigns by tracking key performance metrics such as click-through rates, conversion rates, and bounce rates. This information can help businesses identify what is working and what isn't and adjust their campaigns accordingly.

2. Canva

Canva is an exceptional graphic design tool that offers a user-friendly experience, making it an ideal choice for small business marketing teams who are just starting with designing graphics. It's an all-in-one solution that empowers you to create stunning visuals for various purposes such as social media posts, presentations, invitations, posters, brochures, and business cards, among others.

Unlike using multiple applications for different designs, Canva brings everything under one roof, streamlining the designing process and making it convenient for you to manage your design projects. With Canva, you can create captivating and unique visuals that resonate with your target audience and effectively convey your brand's message.

3. HubSpot

Hubspot's CRM software is a powerful all-in-one solution that seamlessly integrates marketing, sales, and customer service tools. With its advanced features like lead generation, analytics, and automation, it simplifies complex workflows and helps you streamline your business operations. By putting all the relevant information in a central hub, it enables stakeholders to access key insights on revenue, traffic, and prospecting, thereby improving decision-making processes.

Whether you're a small business owner or a large corporation, Hubspot's CRM software has everything you need to run a successful inbound marketing campaign. With its user-friendly interface, you can effortlessly create and manage marketing campaigns, track website traffic, and engage with prospects. Additionally, its automation features eliminate repetitive tasks, allowing you to focus on more critical areas of your business.

The best part? Hubspot's basic version is free forever, making it an ideal option for startups or businesses on a tight budget. However, as your business grows and your needs evolve, you can upgrade to the paid version to access advanced features that cater to your specific requirements. With Hubspot's CRM software, you can scale your business without worrying about outgrowing your software solution.

Need help with navigating through HubSpot’s amazing tools? Click here!

4. Slack

Effective project management requires seamless communication among team members, and Slack offers a comprehensive solution to facilitate efficient business communication.

Slack is a powerful team collaboration app that simplifies group messaging, enabling small businesses to foster open discussions, create private groups, and facilitate direct messaging. With Slack, contextual search and message archiving features help teams quickly locate important conversations and files. Additionally, the app provides a user-friendly file sharing platform that promotes effective collaboration among team members.

5. MailChimp

Mailchimp is an exceptional marketing platform that caters to the needs of small businesses seeking to expand their marketing strategies. This innovative tool automates workflows within your marketing department, streamlining processes and increasing efficiency.

Powered by AI, Mailchimp enables you to create and send marketing emails and automated messages, develop targeted ad campaigns, construct engaging landing pages, send personalized postcards, generate detailed reports and analytics, and even sell products and services online.

Further Reading: Email Marketing Strategies For Abandoned Shopping Carts

6. ClickUp

ClickUp is a comprehensive software solution designed to enhance productivity and streamline project management. This powerful tool enables you to centralize all your work-related tasks, documents, chats, goals, and other essential elements within a single, easy-to-use application. With ClickUp, growing teams and businesses can effortlessly visualize and manage all ongoing projects and tasks, no matter how complex or diverse they may be.

ClickUp offers a range of dynamic views, including List, Board, Calendar, and Gantt, giving users the flexibility to choose the best view for their specific project needs. Furthermore, the application's customizable interface allows you to personalize the platform to suit your unique preferences and workflows, making it easier than ever to stay on track and hit your goals with maximum efficiency and collaboration.

7. Adobe Creative Cloud

Adobe Creative Cloud is a powerful and all-encompassing suite of digital design tools that provides an extensive range of desktop and mobile applications and services. With its versatile and user-friendly interface, Adobe Creative Cloud has become the go-to choice for professional designers, artists, and creatives worldwide.

The suite includes a vast array of tools for photography, such as Adobe Photoshop and Lightroom, which enable users to edit, retouch, and enhance images with ease. Additionally, Adobe Illustrator and InDesign offer a comprehensive set of design tools for creating vector graphics, typography, page layouts, and more.

For video production, Adobe Premiere Pro and After Effects provide the necessary tools to edit and enhance videos with professional-grade effects, audio, and animations. Adobe XD and Dreamweaver are dedicated tools for web and UX design, enabling users to create responsive websites and interactive user experiences.

In addition to its numerous applications, Adobe Creative Cloud also offers cloud-based services, such as Adobe Stock, a vast collection of high-quality images, graphics, and videos, as well as Adobe Fonts, which provides a broad selection of fonts to enhance your design projects.

8. AnswerThePublic

AnswerThePublic is an incredibly useful tool that offers valuable insights into the search behaviors of people on Google. By leveraging autocomplete data, it presents you with a variety of relevant phrases and questions related to your keyword.

This tool can be a game-changer for small business marketing teams, providing them with an endless supply of fresh and relevant content ideas that resonate with their audience. Whenever your creative juices are running low, AnswerThePublic can help spark new ideas and inspire you to create content and products that align with your audience's interests and needs.

The free version of the tool allows you to conduct up to three searches a day, giving you ample opportunities to explore its features and see for yourself how it can benefit your business. Whether you're a seasoned marketer or a newbie, AnswerThePublic can be a valuable addition to your toolkit.

Further Reading: How To Create A Content Marketing Strategy To Grow Your Business?

Bonus: Tips To Choose The Right Marketing Tools For Your Business

When searching for marketing tools for your small business, it can be overwhelming with so many options available. To ensure you make the right investment, there are several key features that you should consider.

Firstly, it's essential to prioritize user-friendliness and functionality. While a tool may have an array of great features, it should be easily accessible and simple to learn. It's helpful when tools provide detailed tutorials and step-by-step guidance on how to navigate their platform. Avoid investing in a tool that requires too much time and effort to learn.

Secondly, consider the tool's practicality compared to its cost. It's crucial to weigh the tool's benefits and features against the price you pay for it. Determine whether the tool's features are essential to your business needs or just a bonus. If the practicality and use of the tool do not justify the costs, it's better to keep looking for other alternatives.

Lastly, look for tools that offer scalability and flexibility. Your marketing tools should be customizable and able to accommodate your current needs and adapt as your business grows. Avoid investing in a tool that solely solves your current problems, as it may not be suitable for your long-term needs.

By keeping these factors in mind, you can find marketing tools that align with your business needs and help you achieve your marketing goals.


Did your top digital marketing tools make this list? If not, let us know which ones are your favorites - after all even digital marketing experts like us can learn a thing or two. For any assistance related to online marketing, please reach out to Parkyd Digital for a free consultation.

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We are a B2B digital marketing agency focused on delivering innovative, strategic and cost-effective solutions that align with your sales and marketing goals. Through an ROI-driven approach, proven data-driven techniques and over a decade of experience, we help you generate high-quality leads, optimize your conversion rate and build customer loyalty.

About us

We are a B2B digital marketing agency focused on delivering innovative, strategic and cost-effective solutions that align with your sales and marketing goals. Through an ROI-driven approach, proven data-driven techniques and over a decade of experience, we help you generate high-quality leads, optimize your conversion rate and build customer loyalty.


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